What is a brand?

A brand is the identity of a specific product, service, business, a place or even a person. From a personal perspective think about your brand as what is said about you when you leave the room – it’s not what you think you are, but the feeling you leave with others. (e.g. TELUS is a brand name.)

What is a tagline?

A tagline or slogan is a memorable motto or phrase used in a political, commercial, religious or other context as a repetitive expression of an idea or purpose. (e.g. 'The future is friendly' is TELUS' tagline.)

Let’s get started

There are three steps to creating your personal brand and tagline

  • Step 1:

    Your true self

    where you will create your personal tagline

  • Step 2:

    Your true self

    where you think about all of your connections and how they support your brand

  • Step 3:

    Your game plan

    where you will create an action plan to live your brand

  • Your tagline